Lagardere Travel Retail

Relay creative adaptation

WHY?

Our goal was to create a compelling proposal for a new tender for blended essentials in 3 locations in one of the top five largest airports in the world: Heathrow Airport. Our challenge was to clearly address passengers’ differing perceptions of "essential" items and expectations.

HOW?

We delivered a premium retail fit-out that redefines the high-street experience, tailored to the modern, sophisticated environment of Heathrow.

By merging Confectionery, Tobacco, News with Health & Beauty and Pharmacy, we created a seamless, all-in-one store concept that meets every passenger’s essential needs.

Designed for convenience and ease, the space is intuitive to navigate, enjoyable to browse, and offers a complete, elevated experience.

Interior view of a modern pharmacy store with a prominent green cross sign, displaying shelves stocked with travel accessories, snacks, food, drinks, and magazines. The store has signage indicating different sections and digital screens showing adver
Inside a modern travel pharmacy store with shelves of health products, snacks, and promotional signage, illuminated by spotlights and a large circular sign overhead reading 'Travel Well.'
Interior view of a bookstore or retail store with sections for travel accessories, snacks, food and drinks, magazines, and books, along with a play area near the entrance.
Interior of a supermarket aisle with shelves stocked with snacks, food, and drinks. Signage indicates sections for snacks and food & drinks, with promotional signs offering deals like buy 2 get 1 free and prices for various items.