TotalEnergies
Electric Vehicle (EV) Charging Marketing Plan
WHY?
Electric vehicle adoption is accelerating, but drivers and businesses alike need clear reasons to choose one charging network over another. The challenge was to create a visual identity and marketing campaign that convinces B2C users to use TotalEnergies’ stations, while persuading B2B partners/ landlords to install them in their locations.
HOW?
We crafted a distinctive visual identity and a flexible core concept that speaks to both drivers and businesses. The campaign rolled out across ATL and BTL assets, plus monthly social and EDM content, creating a consistent, high-impact presence that drives B2C adoption and B2B partnerships. By unifying messaging across every touchpoint, we positioned TotalEnergies as a trusted leader in EV charging in Singapore.
