Hangzhou Duty Free stores design
Client: China Duty Free Group, Hangzhou Airport, China
Project Scope: audit & market research, customer experience, travel retail concept, design development
WHY?
Our aim was to elevate Hangzhou Duty Free by capturing the city’s unique charm in an immersive retail experience. The stores were designed to flow seamlessly into one another, transforming the terminal into a giant walkthrough.
HOW?
We designed seven duty-free stores as immersive spaces with engaging touchpoints that deliver retail experiences that are stimulating, interactive, and unforgettable. The store design immerses travellers in Hangzhou’s enchanting yet modern spirit. Inspired by the city’s paved streets, the layout creates a flowing journey, complemented by fixtures that echo its traditional architecture and landmarks.
