Decathlon store design
Client: Decathlon
Project Scope: Customer experience . in-store communication . store design
WHY?
Our goal was to create a seamless, purpose-driven experience that connects online and in-store touchpoints, making the Click & Collect model fluid, intuitive, engaging for every user. To become a virtuous cycle where online and offline feed each other.
HOW?
We approached the project by mapping the consumer journey to identify moments of friction, expectation, and opportunity. Each stage—from discovery to post-purchase—was designed to feel seamless, clear, and consistent with the brand. We introduced emotional value through personalization, community-inspired storytelling, and thoughtful human interaction. Design and communication worked together to create a modular, efficient environment that reinforced brand recognition across digital and physical touchpoints.
