Daydream Desserts café concept
Client: Food Fresh
Project Scope: strategy . brand experience . F&B design . tone of voice
WHY?
Our challenge was to develop a branding and design for DayDream desserts’s concept, a Japanese-inspired dessert café that offers a calm and cozy escape for families and sweet seekers. Blending soft, flowing interiors with a playful, warm identity, Daydream aspired to become a dessert haven rooted in calm and comfort.
HOW?
We crafted a softly immersive café concept shaped by flowing forms, translucent textures, and handcrafted details. From a custom paper wave ceiling to washi-accented partitions and calming hues, the design invites guests to pause, drift, and indulge — all while expressing daydream’s playful, tranquil identity through every material and curve.
Daydream desserts opened at City Square Mall, and its soothing ambience, curated interiors, and thoughtful spatial flow, offer families and dessert lovers a gentle escape from the everyday — turning quick treats into lingering moments of delight.
