Madly brand experiential concept
Client: Madly
Project scope: audit . brand experience . retail concept . site supervision
WHY?
Our challenge was to elevate a homegrown brand by creating an immersive 3-storey jewellery-making experience that sparks curiosity and deep engagement through storytelling and personalization. The space also serves as an innovation showcase in partnership with the Singapore Tourism Board.
HOW?
Our design follows a gemstone’s evolution from rough to gem. Featuring educational interactive installations from a ‘Rough to Cut’ wall, transporting visitors to the place of origin of each gem, to a ‘Lapidarist in Action’ demonstration showcasing a gem’s polishing and cutting process – visitors will be seamlessly accompanied throughout the whole creation journey of their dream jewels.
