TotalEnergies EV charging campaign

Client: TotalEnergies

Project Scope: strategy . creative concept . visual identity . content

WHY?

Electric vehicle adoption is accelerating, but drivers and businesses alike need clear reasons to choose one charging network over another. The challenge was to create a visual identity and marketing campaign that convinces B2C users to use TotalEnergies’ stations, while persuading B2B partners/ landlords to install them in their locations.

HOW?

We crafted a distinctive visual identity and a flexible core concept that speaks to both drivers and businesses. The campaign rolled out across ATL and BTL assets, plus monthly social and EDM content, creating a consistent, high-impact presence that drives B2C adoption and B2B partnerships. By unifying messaging across every touchpoint, we positioned TotalEnergies as a trusted leader in EV charging in Singapore.