Cocoa Pods brand creation
Client: FNA Group
Project scope: strategy . workshops . brand creation . visual identity . store concept & design . in-store graphics
WHY?
A fragmented portfolio needed clarity and consistency. The goal: unify multiple brands under one umbrella while launching a new neighbourhood snacking concept that was fun, memorable, and scalable.
HOW?
Cocoa Pods, by The Cocoa Trees, was born from the wish to build on the beloved mother brand, while offering an accessible and playful network of stores,
We built a clear brand architecture through workshops and research, then created a playful new brand with a witty tone of voice and bold visual identity. The concept was rolled out across store design and communications, bringing the brand to life in every touchpoint.
