TotalEnergies Coolant marketing toolkit
Client: TotalEnergies
Project Scope: creative concept . visual identity . communication assets . POSM
WHY?
Coolants are often seen as purely technical, but the challenge was to create a marketing toolkit that conveyed both performance and protection in a way that would connect emotionally with customers. The goal: highlight the full range’s features and benefits while elevating its appeal through a more engaging narrative.
HOW?
We developed a striking visual metaphor — the engine as a heart, with coolants flowing through it as life-giving protection. This concept anchored a complete toolkit with consistent assets across the range: key visuals, POSM (stoppers, shelf talkers, kakemonos, hangers), training materials, brochures, and technical data sheets. By blending technical credibility with emotional resonance, we delivered a campaign that made the client’s Coolants range both memorable and persuasive.
