Essilor® Stellest® Myopia Awareness Program
Client: EssilorLuxxotica
Project scope: strategy . program structure . audience mapping . creative concept . visual identity . guidelines
WHY?
Myopia in children is a growing concern worldwide, but awareness and understanding among parents and kids remain limited. The challenge was to create an educational program that would make myopia management accessible, engaging, and memorable — sparking interest in children while equipping parents with the right knowledge.
HOW?
We designed a fully modular awareness program that could adapt to multiple contexts — from schools to optical shops to public events — and to different timeframes, from a full curriculum to a short workshop or an online interactive version. At the heart of the program was a playful, kid-friendly storyline brought to life through videos, gamified activities, and an illustrated activity booklet. To extend impact, we also created communication assets to drive visibility both online and in-practice/in-store, ensuring the program reached families where they are and empowered them to take action on myopia management.
