Urban Life: 24 Lenses marketing plan
Client: EssilorLuxottica
Project scope: strategy . creative concept . asset design . training
WHY?
Young urban dwellers face a 24/7 lifestyle with unique vision needs — screen glare and blue light exposure to day-to-night transitions. The challenge was to create a marketing and communication campaign that clearly conveyed the benefits of advanced optical lenses while being flexible enough for different brands and key accounts to adopt seamlessly.
HOW?
We translated the concept into a distinctive visual narrative: a clock illustrating life’s key moments, showing how the lenses support vision from day to night. This idea extended seamlessly across posters, brochures, training materials, and digital assets, delivering a cohesive, compelling campaign that educates, engages, and resonates with young urban consumers.
