The Fat Sparrow
Client: Food Fresh
Project Scope: strategy . branding . space design . F&B design
WHY?
Our mission was to develop the branding and design for The Fat Sparrow, an all-day dining concept that balances modern elegance with cozy charm, creating a memorable experience for families and food lovers in a bustling mall environment.
HOW?
We thoughtfully designed a restaurant anchored by signature shapes, custom seating, modular curved partitions, and a unique façade. The space invites diners to indulge, connect, and explore, while maintaining brand consistency through rich textures, burgundy accents, and playful sparrow-inspired details.
Located at City Square Mall, The Fat Sparrow offers guests a cozy, nature-inspired escape. From a striking entrance to handcrafted table settings and striking visuals, every touchpoint creates a unique and memorable dining journey for families, professionals, and everyday mallgoers alike.
