Schaefer Think Safer campaign
Client: SSI Schaefer
Project scope: strategy . concept . infographics . training . e-books . signage
WHY?
Safety in warehouses is critical, yet teams often see safety protocols as routine or reactive rather than proactive. The challenge was to shift the mindset from compliance to ownership — encouraging both internal teams and client warehouse staff to embrace safe practices as part of their daily behaviours.
HOW?
We created the concept THINK SAFER WITH SCHAEFER, supported by a distinctive visual identity that made safety both visible and actionable. From there, we developed a full suite of materials — training modules, infographics, and e-books — designed to share knowledge, instill positive behaviours, and keep safety top of mind across warehouses. The campaign not only equipped teams with practical tools but also fostered a culture of accountability and care in warehouse environments.
