Lagardere Travel Retail Relay
Client: Lagardere Travel Retail
Project Scope: customer experience . in-store communication . store design
WHY?
Travel essentials category is changing within the travel retail environment. We were tasked to create a compelling proposal for the blended essentials tender in 3 locations in one of the top five largest airports in the world: Heathrow Airport. Our challenge was to clearly address passengers’ differing perceptions of "essential" items and expectations.
HOW?
We delivered a premium retail fit-out that redefines the high-street experience, tailored to the modern, sophisticated environment of Heathrow.
By merging Confectionery, Tobacco, News with Health & Beauty and Pharmacy, we created a seamless, all-in-one store concept that meets every passenger’s essential needs. Designed for convenience and ease, the space is intuitive to navigate, enjoyable to browse, and offers a complete, elevated experience.
